2023 Solo Again

This year I’m moving into the start of my 3rd year in business and learning that starting a business is quite simple actually. Easy? No. But simple.

Simple in the sense where you close your eyes and start - leave perfectionism at the door because it has a nasty habit of whispering sweet demotivation in your ear.

Just start, close your eyes, shut up, and ride it out for 2 years.

Over that timeline you make a bunch of game time decisions, investments, and pray to something, anything, that you get the opportunity to keep going. Lucky for me, I’m still here.

The meditation cushion that served as my desk for too many months of 2021

2022 came with a couple significant changes: a new office and a new provider.

Birthed out of a half baked dream, I was used to fumbling through a one-woman show at ROOTS so introducing a new provider was a big step. I was excited to expand in what at the time felt like the best next step.

2023 is starting off with another big change: back to working solo.

My former colleague and I sat down at the negotiation table and put our mutual best offers forward. They didn’t line up so we’re moving different directions. Simple.

I can anticipate a at least a couple new and different directions I’ll be taking this year. The first of many is building out a new office and preparing for some new expansions. Stay tuned for what I do with it.

While I didn’t expect this year’s adventures at ROOTS to be solo, I’m nothing but ready for all of them. Dream bigger than your wildest dream, right? Then go bigger.